At the event, we passed out the latest edition of Feed Me magazine to every ticket holder. When they opened up the magazine, they could see the Jim Breuer article which complimented the event and the episode. 

Also tucked inside the magazine was a subscription card that could be submitted at that moment, guaranteeing that the 1,600 people in attendance could begin receiving future Feed Me content.

I designed and wrote all social media posts (during filming and launch) for our staff, Feed Me TV, and Newsday pages, as well as for the restaurants, the venue, and Jim Breuer's staff, resulting in a clear voice and brand delivery.

Lastly, I invited local Instagram influencers to the launch at the venue, asking them to share their experience and post about the episode. 

I coordinated the host's schedule of local media outlets before the launch. During this tour, her goal was to promote the launch of the Jim Breuer episode then discuss other episodes in the new season.

 I coordinated the newspaper cover story and Feed Me magazine article, totaling 5 pages of print along with it's editorial and consumer marketing photography.

I cut a two-minute version of the Breuer episode, delivering it to each stop on the tour. On News 12 LI, the segment aired at the top of the hour - along with a follow-up discussion from the anchors with a call-back to our website - for a total of 6 times on launch day. 

I worked with the audio news team of the upcoming episode launch, pitching them a version of the story that would appeal to their specific audience and department goals. The segment aired on the morning of the launch.

I worked with a separate marketing video editor on clips and storylines for the TV and radio promotional items.