At the event, every ticket holder received the latest edition of Feed Me magazine, featuring a Jim Breuer article strategically placed to complement both the live show and the Feed Me TV episode—seamlessly connecting the brand across print, digital, and live experiences.

Inside each magazine, we included a subscription card that attendees could fill out on the spot—turning 1,600 ticket holders into potential long-term Feed Me subscribers and extending the event’s impact well beyond the show.

I designed and wrote all social media content for the campaign—spanning staff, Feed Me TV, Newsday, the restaurants, the venue, and Jim Breuer’s team—ensuring a consistent voice and brand presence from filming through launch.

To amplify reach, I also invited local Instagram influencers to the premiere, generating authentic posts that extended visibility and engagement beyond the event itself.

I coordinated the host’s media tour across local outlets ahead of the launch—positioning her (and sometimes Jim) to promote the episode while also building anticipation for the rest of the new season.

I coordinated a newspaper cover story and a five-page feature in Feed Me magazine, supported by editorial and consumer marketing photography, which reached nearly 1 million readers and drove measurable awareness for the campaign.

I created a two-minute cut of the Jim Breuer episode tailored for the media tour, ensuring it was optimized for broadcast.

On launch day, News 12 Long Island aired the segment at the top of the hour, followed by an anchor discussion and a call-back to our website—earning six prime placements in a single day and driving significant traffic and awareness.

I partnered with the audio news team to pitch a tailored version of the story that aligned with their audience and departmental goals.

The segment aired on launch morning, extending reach and generating buzz on a newer platform within the Long Island community.

I collaborated with a marketing video editor to craft engaging clips and storylines for TV and radio promotions, ensuring consistent messaging and maximum audience impact.